Band Writes and Records Music Live on Ustream
11/14/10 22:52 Filed in: Web Video
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My friend told me about a band that was writing and recording their new album live using UStream. The goal is to get feedback from fans on Ustream for their songs (as well as market the new album). When he first told me about this idea it made perfect sense. This is probably because I’ve been reading Marketing Lessons from the Grateful Dead
. It is an example of a band that understands how to market to its fans, and also to build loyalty. In a time when bands struggle to adapt, Sheila Divine showed creativity in marketing themselves. It was a great way to get their content onto the web and help to spread it virally while building excitement for their new album.
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My friend told me about a band that was writing and recording their new album live using UStream. The goal is to get feedback from fans on Ustream for their songs (as well as market the new album). When he first told me about this idea it made perfect sense. This is probably because I’ve been reading Marketing Lessons from the Grateful Dead
. It is an example of a band that understands how to market to its fans, and also to build loyalty. In a time when bands struggle to adapt, Sheila Divine showed creativity in marketing themselves. It was a great way to get their content onto the web and help to spread it virally while building excitement for their new album.blog comments powered by Disqus
