One thing that I really like is that it provides statistics on the left hand side showing Pageviews, Unique views, time on page, bounce rate, entrances, etc. You may notice that two links linking to the same page have the same percentages, however if you hover over the percentages more information is provided. Interestingly when I have tried to open up my site in the same browser while Google Analytics is still open, the overlay goes over my page with the click percentages and the statistics still in a column, this can be annoying, but helpful for when I am taking deep dives into my analytics. For on page analytics I wouldn’t recommend Google Analytics, though I do enjoy when they give us more to play with.

To check this feature out go to your Google analytics account > select “Content” > Select “In-Page Analytics”.