How Much is a TechCrunch Post Worth?
04/11/10 23:29 Filed in: startups
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(Originally posted on Feb 7, 2010.)
By now everyone has probably read or at least heard about the intern at TechCrunch asking for bribes in return for a Macbook Air. If you have not heard, an intern at TechCrunch a major Tech Blog accepted a Macbook Air from a start-up to write a post about them. I am not here to talk about whether or not TechCrunch made the appropriate response (I think they did), but rather to bring up the question... How much is a TechCrunch post worth to start-ups?
Techcrunch is without a doubt the top tech blog. They spit out so much news it would be impossible to read every article they post, my Google Reader stats tell me they have on average 22.6 posts a DAY. If there is something in tech or the start-up world they are generally have news about it on their site.
One mention can send droves of traffic to a site, often times crashing the site. There are plenty of companies whose press on TechCrunch has helped them to build a following. Often an article on TechCrunch is enough to drive early adopters and evangelists to help the company grow and expand their base.
I understand that there is a lot more to making a company successful than a post (or a couple of posts) on TechCrunch, but the recent events have raised the question that I have often wondered about: How much is a TechCrunch post worth? The Macbook Air starts at $1499, but I would tend to think a post would be worth more.
(Originally posted on Feb 7, 2010.)
By now everyone has probably read or at least heard about the intern at TechCrunch asking for bribes in return for a Macbook Air. If you have not heard, an intern at TechCrunch a major Tech Blog accepted a Macbook Air from a start-up to write a post about them. I am not here to talk about whether or not TechCrunch made the appropriate response (I think they did), but rather to bring up the question... How much is a TechCrunch post worth to start-ups?
Techcrunch is without a doubt the top tech blog. They spit out so much news it would be impossible to read every article they post, my Google Reader stats tell me they have on average 22.6 posts a DAY. If there is something in tech or the start-up world they are generally have news about it on their site.
One mention can send droves of traffic to a site, often times crashing the site. There are plenty of companies whose press on TechCrunch has helped them to build a following. Often an article on TechCrunch is enough to drive early adopters and evangelists to help the company grow and expand their base.
I understand that there is a lot more to making a company successful than a post (or a couple of posts) on TechCrunch, but the recent events have raised the question that I have often wondered about: How much is a TechCrunch post worth? The Macbook Air starts at $1499, but I would tend to think a post would be worth more.
