Band Writes and Records Music Live on Ustream
11/14/10 22:52
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My friend told me about a band that was writing and recording their new album live using UStream. The goal is to get feedback from fans on Ustream for their songs (as well as market the new album). When he first told me about this idea it made perfect sense. This is probably because I’ve been reading Marketing Lessons from the Grateful Dead
. It is an example of a band that understands how to market to its fans, and also to build loyalty. In a time when bands struggle to adapt, Sheila Divine showed creativity in marketing themselves. It was a great way to get their content onto the web and help to spread it virally while building excitement for their new album.
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My friend told me about a band that was writing and recording their new album live using UStream. The goal is to get feedback from fans on Ustream for their songs (as well as market the new album). When he first told me about this idea it made perfect sense. This is probably because I’ve been reading Marketing Lessons from the Grateful Dead
. It is an example of a band that understands how to market to its fans, and also to build loyalty. In a time when bands struggle to adapt, Sheila Divine showed creativity in marketing themselves. It was a great way to get their content onto the web and help to spread it virally while building excitement for their new album.blog comments powered by Disqus
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3 Local Web Shows that Do It Better Than Major Publishers
10/14/10 19:51
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I was having a conversation with a friend the other day about the poor quality of Web TV these days. We were commenting on the poor video quality, sound, and lack of content. Even publishers that you would think would be able to put a lot of money into the video they produce don’t do a good job, it almost seems like it is in style these days to have homemade quality video. I am a strong believer in a value of web video/shows and so I put together a list of shows local to Boston that do a great job producing quality content that others can learn from:
I’ve already posted about Google TV and the impact that these devices can have on bringing the web and traditional TV closer together. Looking at online video statistics it is clear that more and more users are using the web to watch content. I have been surprised by a lot of the major blogs and publishers online who have produced low quality video for their users to consume. These certainly aren’t the only quality show there I enjoy (there are others), but I certainly think it is an area that needs to be improved across the web.
blog comments powered by Disqus
I was having a conversation with a friend the other day about the poor quality of Web TV these days. We were commenting on the poor video quality, sound, and lack of content. Even publishers that you would think would be able to put a lot of money into the video they produce don’t do a good job, it almost seems like it is in style these days to have homemade quality video. I am a strong believer in a value of web video/shows and so I put together a list of shows local to Boston that do a great job producing quality content that others can learn from:
- The MBA Show - These two guys are a lot of fun. I have only been watching for a couple of weeks (which is about how long the show has existed), but they have great personalities for Web Shows. Its a lot of fun to watch them go back and forth and though I am not an MBA, but they do have a lot of good content for anyone interested in business.
- HubSpot TV - This show has been around for a long time. Its great to turn on and listen to it in the background instead of music on Friday afternoons. They have a great studio audience, and the two co-hosts Mike Volpe and Karen Rubin are a lot of fun. The quality of guest is always good. They also do a good job with sound and with picture quality. The content is good and pertinent to my work, but they have fun tidbits that make it fun for any marketer.
- 20 on Five - I have not watched this show much, but when I have, I have been impressed. It is very well produced and the quality and setup (although simple) helps to make the show good. These days a lot of people try to shoot their shows or do interviews wherever they can and it often creates lighting problems. This show does a great job at avoiding that, plus, they have great guests.
I’ve already posted about Google TV and the impact that these devices can have on bringing the web and traditional TV closer together. Looking at online video statistics it is clear that more and more users are using the web to watch content. I have been surprised by a lot of the major blogs and publishers online who have produced low quality video for their users to consume. These certainly aren’t the only quality show there I enjoy (there are others), but I certainly think it is an area that needs to be improved across the web.
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