Effective Link Building Strategies for Start-Ups and SMB
Dear Start-ups and Small Businesses trying to build links, an effective way to build links for SEO is to get out and participate in the community. As a startup trying to build traffic at a low cost, one of the most important and difficult things to do when you launch your site (and maintain it) is to build links from external sites pointing to your site. It is a critical element for SEO, and SEO is one of the best ways to drive targeted traffic to your site.
Going to events, meeting people and demoing your product can be a very effective link building strategy. There are two reasons for this 1) free links from the events site, 2) exposure to potential users, bloggers and alpha users. People love to blog about the events that they attended. If you have a quality product and you are showing it to the right audience you will likely get someone you met or demoed for to write/blog about you. The bigger the event, the more people who will write about it and write follow up blog posts with summaries of what went on. Any link you can get to point to your site in the early stages is great. These write-ups will also create buzz around your company.
The other plus is the coverage you will get from the organization that is hosting the event. They are often authoritative sites that produce quality links.
(Although not highlighted, these are links pointing to the companies who demoed and presented at Webinno 25)
Building links for a start up can sometimes be difficult as you try to prove value and gain traction. Not everyone is able to get the TechCrunch’s and VentureBeat’s of the world to write about them from the start. Even those that can, still need every link that they can get. Going out and meeting people kills two birds with one stone; you are able to teach new people about your product and it often leads to more links to your site.
As a small business or start up, you should always be on the lookout for ways to build links to your site. They drive traffic and will help improve your SEO traffic. So get out into the community, meet with people and show people your product. People love to get excited about new companies. It can help you in more ways than you think.
