Blekko, Google killer? Not Yet
07/20/10 20:27 Filed in: Innovation | Product
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There has been a lot of buzz about Blekko recently from articles in Techcrunch to the recent post on SEOBook. Right now between the hundreds of millions of dollars Microsoft is spending on Bing and then billions of dollars Google is making, it seems like a search engine startup is suicide.
I remember a couple of years ago when Cuil came out, and there was the discussion that this would be a Google killer... that hasn’t happened yet. Blekko is bringing a different approach. They are bringing a much more systematic and realistic approach, rather than a full blitz. One thing that webmasters and SEO’s should be paying attention to, is the information Blekko is going to share.
Everything I have read about Blekko tells me that they will be open with the information relates to their algorithm. The number one thing that comes to everyones mind is linking data. With the Bing & Yahoo! deal, a lot of SEOs have been worried about Yahoo Site Explorer link data being discontinued.
Its exciting to hear about a potential “Google killer”. Blekko will be different from Google and Bing, and those differences will make it tougher for users to adopt, but it will separate Blekko from Google (whether users like it more or less in the end). Even Blekko admits theres no such thing as a Google Killer, they understand the difficulties of building a search engine from scratch. I like the viral strategies that they are trying to leverage in order to build traffic. It will be exciting to see a new player enter the game, it is definitely too soon to know whether Blekko will be a challenger, but it will be exciting to watch the management team try to maneuver the market.
There has been a lot of buzz about Blekko recently from articles in Techcrunch to the recent post on SEOBook. Right now between the hundreds of millions of dollars Microsoft is spending on Bing and then billions of dollars Google is making, it seems like a search engine startup is suicide.
I remember a couple of years ago when Cuil came out, and there was the discussion that this would be a Google killer... that hasn’t happened yet. Blekko is bringing a different approach. They are bringing a much more systematic and realistic approach, rather than a full blitz. One thing that webmasters and SEO’s should be paying attention to, is the information Blekko is going to share.
Everything I have read about Blekko tells me that they will be open with the information relates to their algorithm. The number one thing that comes to everyones mind is linking data. With the Bing & Yahoo! deal, a lot of SEOs have been worried about Yahoo Site Explorer link data being discontinued.
Its exciting to hear about a potential “Google killer”. Blekko will be different from Google and Bing, and those differences will make it tougher for users to adopt, but it will separate Blekko from Google (whether users like it more or less in the end). Even Blekko admits theres no such thing as a Google Killer, they understand the difficulties of building a search engine from scratch. I like the viral strategies that they are trying to leverage in order to build traffic. It will be exciting to see a new player enter the game, it is definitely too soon to know whether Blekko will be a challenger, but it will be exciting to watch the management team try to maneuver the market.
