When Building Content for SEO, Cast a Wide Net
04/21/10 18:46
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In SEO, the wider you cast your net the better. The more pages you build for SEO that are targeting attainable keywords, the more organic traffic you will drive. It is a very effective strategy for driving traffic in the long term. This is one of the reasons why it is so important for companies looking to drive SEO traffic to hire content producers.
Be careful to not blindly cast your net where there are no fish. You need to perform keyword research and market analysis to assure that there are potential readers out there. You also do not want to write bad content; fishing nets with holes allow the fish to leave just as quickly as they came.
Creating a blog or content sections on your site can be a great way to teach people more about your company. Be sure to figure out what your audience is searching for before and during your content creation process.
In SEO, the wider you cast your net the better. The more pages you build for SEO that are targeting attainable keywords, the more organic traffic you will drive. It is a very effective strategy for driving traffic in the long term. This is one of the reasons why it is so important for companies looking to drive SEO traffic to hire content producers.
Be careful to not blindly cast your net where there are no fish. You need to perform keyword research and market analysis to assure that there are potential readers out there. You also do not want to write bad content; fishing nets with holes allow the fish to leave just as quickly as they came.
Creating a blog or content sections on your site can be a great way to teach people more about your company. Be sure to figure out what your audience is searching for before and during your content creation process.
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Effective Link Building Strategies for Start-Ups and SMB
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Dear Start-ups and Small Businesses trying to build links, an effective way to build links for SEO is to get out and participate in the community. As a startup trying to build traffic at a low cost, one of the most important and difficult things to do when you launch your site (and maintain it) is to build links from external sites pointing to your site. It is a critical element for SEO, and SEO is one of the best ways to drive targeted traffic to your site.
Going to events, meeting people and demoing your product can be a very effective link building strategy. There are two reasons for this 1) free links from the events site, 2) exposure to potential users, bloggers and alpha users. People love to blog about the events that they attended. If you have a quality product and you are showing it to the right audience you will likely get someone you met or demoed for to write/blog about you. The bigger the event, the more people who will write about it and write follow up blog posts with summaries of what went on. Any link you can get to point to your site in the early stages is great. These write-ups will also create buzz around your company.
The other plus is the coverage you will get from the organization that is hosting the event. They are often authoritative sites that produce quality links.
Dear Start-ups and Small Businesses trying to build links, an effective way to build links for SEO is to get out and participate in the community. As a startup trying to build traffic at a low cost, one of the most important and difficult things to do when you launch your site (and maintain it) is to build links from external sites pointing to your site. It is a critical element for SEO, and SEO is one of the best ways to drive targeted traffic to your site.
Going to events, meeting people and demoing your product can be a very effective link building strategy. There are two reasons for this 1) free links from the events site, 2) exposure to potential users, bloggers and alpha users. People love to blog about the events that they attended. If you have a quality product and you are showing it to the right audience you will likely get someone you met or demoed for to write/blog about you. The bigger the event, the more people who will write about it and write follow up blog posts with summaries of what went on. Any link you can get to point to your site in the early stages is great. These write-ups will also create buzz around your company.
The other plus is the coverage you will get from the organization that is hosting the event. They are often authoritative sites that produce quality links.
(Although not highlighted, these are links pointing to the companies who demoed and presented at Webinno 25)
Building links for a start up can sometimes be difficult as you try to prove value and gain traction. Not everyone is able to get the TechCrunch’s and VentureBeat’s of the world to write about them from the start. Even those that can, still need every link that they can get. Going out and meeting people kills two birds with one stone; you are able to teach new people about your product and it often leads to more links to your site.
As a small business or start up, you should always be on the lookout for ways to build links to your site. They drive traffic and will help improve your SEO traffic. So get out into the community, meet with people and show people your product. People love to get excited about new companies. It can help you in more ways than you think.
How Much is a TechCrunch Post Worth?
04/11/10 23:29 Filed in: startups
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(Originally posted on Feb 7, 2010.)
By now everyone has probably read or at least heard about the intern at TechCrunch asking for bribes in return for a Macbook Air. If you have not heard, an intern at TechCrunch a major Tech Blog accepted a Macbook Air from a start-up to write a post about them. I am not here to talk about whether or not TechCrunch made the appropriate response (I think they did), but rather to bring up the question... How much is a TechCrunch post worth to start-ups?
Techcrunch is without a doubt the top tech blog. They spit out so much news it would be impossible to read every article they post, my Google Reader stats tell me they have on average 22.6 posts a DAY. If there is something in tech or the start-up world they are generally have news about it on their site.
One mention can send droves of traffic to a site, often times crashing the site. There are plenty of companies whose press on TechCrunch has helped them to build a following. Often an article on TechCrunch is enough to drive early adopters and evangelists to help the company grow and expand their base.
I understand that there is a lot more to making a company successful than a post (or a couple of posts) on TechCrunch, but the recent events have raised the question that I have often wondered about: How much is a TechCrunch post worth? The Macbook Air starts at $1499, but I would tend to think a post would be worth more.
(Originally posted on Feb 7, 2010.)
By now everyone has probably read or at least heard about the intern at TechCrunch asking for bribes in return for a Macbook Air. If you have not heard, an intern at TechCrunch a major Tech Blog accepted a Macbook Air from a start-up to write a post about them. I am not here to talk about whether or not TechCrunch made the appropriate response (I think they did), but rather to bring up the question... How much is a TechCrunch post worth to start-ups?
Techcrunch is without a doubt the top tech blog. They spit out so much news it would be impossible to read every article they post, my Google Reader stats tell me they have on average 22.6 posts a DAY. If there is something in tech or the start-up world they are generally have news about it on their site.
One mention can send droves of traffic to a site, often times crashing the site. There are plenty of companies whose press on TechCrunch has helped them to build a following. Often an article on TechCrunch is enough to drive early adopters and evangelists to help the company grow and expand their base.
I understand that there is a lot more to making a company successful than a post (or a couple of posts) on TechCrunch, but the recent events have raised the question that I have often wondered about: How much is a TechCrunch post worth? The Macbook Air starts at $1499, but I would tend to think a post would be worth more.
